As one of the primary technology events in the calendar, the annual Consumer Electronics Show (CES), held in Las Vegas every January, is usually a good barometer for upcoming trends and major new product launches in the electronics sector.
Despite many big names withdrawing from an in-person presence for the second year in a row due to the Covid-19 pandemic, 2022’s CES still gave some very clear direction for the industry – in terms of both the brands and products to watch.
Home screen enhancements are going to be a big thing this year, judging by the sheer volume of new products that were unveiled at CES.
Samsung, Sony and LG were among several leading manufacturers to make a splash with curved 4k TVs; OLED and QLED models; and smart devices designed to integrate seamlessly into consumers’ connected homes.
Appetite for the latest in audio-visual entertainment has been riding the crest of a wave over the last two years of lockdowns and self-isolation orders. It certainly shows no sign of abating any time soon either, although manufacturers will be working hard to ensure they stand out through introductory offers and promotions alongside their glitzy launches.
Once considered a niche element of the audio entertainment sector, record players and turntables have enjoyed a major comeback in recent years – and they’re becoming increasingly high tech in 2022.
A far cry from the manually operated arms and needles that were a staple of most family homes in the middle of the last century, until the growth in popularity of cassette tapes in the 1970s and CDs in the 1990s, modern turntables now have a whole new spin – offering high-definition audio quality and wireless connectivity.
Cambridge Audio and Fluance both turned out new models at CES this year, the Alva TT V2 and the RT85N respectively, aimed at encouraging discerning audiophiles to invest in the latest kit that’s also a throwback to yesteryear.
Even smarter smart homes
With a more futuristic feel, connected home devices have taken some major leaps forward in the last few years, and 2022 looks to be no different. Robot vacuum cleaners, smart taps, fridges and full doors are joining the now-commonplace voice assistants, thermostats and doorbells.
At this year’s CES, a few well-known names laid down new products they hope will entice the next generation of smart home owners.
Eve’s new security camera Outdoor Cam; Tapo’s HomeKit-enabled smart lights, plugs and switches; and new forays into smart bulbs from industry leaders like Cync by Savant and Adobe have been warmly welcomed and are expected to launch this year into a sector that’s really taken off.
Standing out among the crowd
Despite creating a buzz around launches through their presence at CES, even the best-known brands need to create a point of difference, beyond their name and price point. It’s how they attract consumer interest in an increasingly crowded space.
That can be achieved through well-timed, well-researched and attractive promotions that will appeal to the product’s target demographic.
Even backed by the publicity of a presence at arguably the biggest consumer electronics event on the planet, brands are competing for airtime and recognition with increasingly innovative promotions. Make sure you aren’t left behind.
At Insyt, we offer a wide range of bespoke promotions solutions that can help boost your sales, brand sentiment or customer loyalty. It’s all underpinned by our risk-managed approach, which enables us to develop bold and adventurous solutions for you. Get in touch with us today to see how we can help your business: firstname.lastname@example.org